Accessibility Statement 🎀

Last updated: August 2, 2026

A shopping guide is no fun if you can’t use it. The Pinkery should work whether you browse with a mouse, a keyboard, a screen reader, a magnifier, or your voice. Here’s where we stand — including the parts we haven’t finished yet.

The standard we aim for

We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA, published by the World Wide Web Consortium. WCAG 2.1 AA is the benchmark most commonly applied under the Americans with Disabilities Act.

What we do

• Skip link. A “Skip to main content” link is the first thing keyboard and screen-reader users reach, so you can jump straight past the header and category tabs.
• Real buttons and links. Category filters are actual <button> elements and product links are actual links, so everything can be reached and used with a keyboard alone.
• Filters announce themselves. Each category button reports whether it is currently switched on (aria-pressed), so “active” isn’t communicated by colour alone. When you pick a category we announce the result — “Showing 12 pink finds in Toys” — and keyboard focus stays on the button you just pressed instead of being thrown back to the top of the page.
• Reduced motion. We honor the operating-system prefers-reduced-motion setting. With it enabled, transitions and smooth scrolling are switched off.
• Visible focus. Keyboard focus draws a clear pink outline, so you can always see where you are.
• Alt text on every product image. Each photo carries the product name as its alternative text, so a screen reader announces what it is instead of skipping it.
• Semantic structure. Proper headings, landmarks, and lists so screen readers can present the page in a sensible order and let you jump around.
• Readable text. Real text everywhere — never words baked into an image — at comfortable sizes, so it reflows when you zoom or change your font settings.
• Nothing moves on its own. No autoplay, no flashing, no carousels, no popups, no countdown timers, and no interstitials between you and the content.
• No cookie wall. We run no analytics and set no tracking cookies, so there’s no banner to dismiss before you can look at anything.
• Zoom-friendly. Pages reflow and stay usable at 200% browser zoom and on small screens, without sideways scrolling.
• Honest labels. Where a product is unavailable we say “Coming soon” in words, rather than relying on a color or a faded style to carry the meaning.
• Language declared. The page language is set in the HTML so screen readers pronounce things correctly.

What we support

We check our pages against current screen readers (NVDA and JAWS on Windows, VoiceOver on macOS and iOS, TalkBack on Android), modern browsers (Chrome, Safari, Firefox, Edge), operating-system zoom and magnification, and voice-control tools.

Known gaps — the honest list

We’d rather tell you than let you find out the hard way:

• JavaScript required. Products are loaded with JavaScript. With JavaScript turned off, the page will look empty. Email us and we’ll happily send you our picks in plain text.
• Where our links take you. Product links lead to stores like Amazon. Those sites are outside our control and we can’t fix their accessibility. You can always search the product name at the store directly, or by phone, if their site doesn’t work for you.
• No formal audit. We haven’t commissioned a third-party accessibility audit. What’s above reflects our own testing, and we’d rather say that than imply a certification we don’t have.

Tell us what’s broken

If something here doesn’t work for you, please email hello@thepinkery.com. It helps if you can mention the page, what you were trying to do, and what browser or assistive technology you were using — but please write to us even if you don’t have those details. We aim to reply within a few business days, and reported barriers go to the top of the list.

Want our picks another way? Ask and we’ll send them as plain text or large print, free.

If we don’t fix it

If we don’t resolve your concern, you can file a complaint with the U.S. Department of Justice ADA complaint portal, which enforces Title III of the ADA, or with your state attorney general’s consumer-protection office. You don’t have to come to us first — but we’d genuinely like the chance to fix it.

Ongoing work

Accessibility isn’t a one-time project. We check new pages before they go up, and we’ll update this statement as we close the gaps listed above or as the standards change. 💗

See also our Privacy Policy and Terms of Use.